Dr. Ron Capps the Nicheprof

8 Money Drainers on Your Website by Stephen Woessner I see it all the time: Businesses miss opportunities and waste money online. Over the past 20 years of conducting academic research and working with clients in the private sector, I’ve collected tens of thousands of data points that show there are eight areas where most companies misunderstand online consumer behavior. These money drainers cost you visitors, leads, and conversions, but they are fixable.

For many online entrepreneurs, creating an SEO strategy sounds terribly intimidating. And I agree: Search engine optimization can be daunting if you’ve never worked with it before. It’s often seen as something to be left in the hands of tech-savvy computer scientists. However, this just isn’t true — the key to getting a handle on this aspect of online marketing is to simply understand what an SEO strategy is. And I have a hint to help you do this: SEO is not too different from traditional marketing.

4 Ways to Build an Online Community in an Offline Industry by Tom Dedin Regardless of what your industry is, there are never-ending possibilities in online communities. Brand loyalty, consumer engagement, and fresh perspectives can all be developed online. If your arena happens to be one in which offline work is the modus operandi, however, you can still build a community by following these four tips…