Photo showing Yanik Silver and School of Social Marketing Founder, Dr. Ron Capps the NicheProf at Ken McArthur’s JV Alert in Philadelphia, June 2008. IN addition to the School of Social Marketing, the Nicheprof is the author of the “Web 2.0 Resource Bible”,”Shockingly Simple Economy of Action Guide to Social Media”, developer of the “Umbrella Domains” concept, and developer of the “Social Media Dominoes” process.
